Digital Marketing vs. Traditional Marketing

silver laptop on white desk with digital marketing label on screen

Digital and traditional marketing are two different yet complementary strategies with the shared goals of attracting customers, promoting brand awareness, and driving sales. While digital marketing offers advantages in measurability, customization, and affordability, traditional marketing provides broad reach and high visibility. Quality content and a well-defined strategy are crucial in both forms.

Money Lessons from Your First Job

learning on the job

We’ve all been there – the initial thrill of landing our very first job. For many, it’s a rite of passage, a step into adulthood and financial independence. But beyond the paychecks and newfound responsibilities, there’s an entire curriculum of life and money lessons waiting to be discovered. This article dives deep into the vital … Read more

20 Questions You Should Ask Before Starting A Business

business partners starting a business

Embarking on a business venture with partners is like entering a professional marriage. Much like a successful romantic relationship, a thriving business partnership requires clear communication, trust, and a mutual understanding of each party’s roles and responsibilities. One of the most effective ways to build this strong foundation is to ask probing questions at the … Read more

Planning Your Personal Digital Marketing

your personal digital marketing plan

In an age where our digital footprint often precedes our physical presence, crafting a personal digital marketing strategy is not just a choice—it’s a necessity. Whether you’re an entrepreneur, a professional seeking growth, or an artist looking to reach a wider audience, your digital identity serves as a virtual handshake, a first impression that echoes … Read more

Digital Marketing in the Age of AI

The digital landscape has undergone a seismic shift, and at the heart of this transformation lies Artificial Intelligence (AI). From the bustling digital markets of Addis Ababa to the high-tech corridors of Silicon Valley, AI is revolutionizing the way we approach digital marketing. It’s more than an evolution; it’s a revolution that’s changing how businesses … Read more

How To Support Your Employees Mental Health

mental health in the workplace

It’s crucial to maintain an effective, supportive and engaging work environment, which includes caring for the mental health of your team members. Here’s how you can take steps to prioritize and encourage mental health in your workplace: The findings of the 2022 SmartDollar Employee Benefits Study reveal the significant impact mental health has on employees’ … Read more

10 Hot New Businesses to Start in 2023

Young creative woman sharing new business ideas with her friend

Are you ready to embark on a thrilling entrepreneurial journey? If you’ve been dreaming of starting your own business but are unsure where to begin, we’ve got you covered. In this exciting post, we’ll unveil 10 hot new business ideas that are poised to make a splash this year. From innovative tech ventures to sustainable … Read more

10 Questions You Need to Answer Before Writing Your Business Plan

working on a business plan

Starting a business is an exciting endeavor, but the path to entrepreneurship is often lined with challenges. One of the foundational steps to establishing a successful business is crafting a well-thought-out business plan. Before you dive into writing your business plan, it’s essential to ponder and address some critical questions that will shape the vision … Read more

Bohemian Strings: Crafting the Future

Beads, colorful beads and tools for needlework

After an exhilarating start, Julie’s jewelry design business is off the ground. She has faced and overcome numerous challenges and learned invaluable lessons along the way. Now, she looks to the future. In this final installment of our series, we follow Julie as she makes pivotal decisions and takes strategic steps to ensure the sustainability … Read more

Bohemian Strings: The First Sales

Portrait of artisanal jeweler with tattoos working on art piece at wooden table

As Julie’s online store went live, she was a bundle of nerves and excitement. Her phone buzzed non-stop with notifications of followers engaging with her posts, friends and family congratulating her, and, thrillingly, orders being placed. In this installment, we accompany Julie as she navigates the rush of her first sales, tackles fulfillment challenges, and … Read more

Bohemian Strings: Setting Up Shop

In the previous parts of this series, we followed Julie’s inspiring journey from discovering her passion for jewelry making to laying the groundwork for her business. We’ve seen her overcome hurdles, from learning the ins and outs of business planning to creating a captivating portfolio. In Part 3, we’re diving into the exciting phase of … Read more

Financial Help for Starting a Business

3D illustration of generic golden coins and pawns over black background

Starting a business is an exciting endeavor, but finding the financial help to turn your dream into a reality can be a daunting task. This article will guide you through different sources of financing, how to determine how much money you need, and the trade-offs involved in different types of financing. Assessing Your Financial Needs … Read more