Module 6: Online Advertising and PPC

Online advertising has revolutionized the way businesses reach out to their customers. Not only has it made it possible to reach larger audiences than ever before, but it has also opened up opportunities for precision targeting and real-time performance tracking. One key type of online advertising that we will focus on in this module is Pay-Per-Click (PPC) advertising.

PPC is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

In this module, we will demystify the world of online advertising and PPC. Here are the chapters that we will cover:

Chapter 16: Basics of Online Advertising

We will begin by discussing what online advertising is, the different formats it comes in, and how it can benefit your business. We will also discuss some of the key terms and concepts you need to know.

Chapter 17: Introduction to Pay-Per-Click Advertising

Next, we will take a closer look at PPC advertising. We will cover what it is, how it works, and why it is such a popular choice for businesses of all sizes.

Chapter 18: Creating Effective Ad Campaigns

In our final chapter, we will shift to a more practical perspective, providing a step-by-step guide on how to create an effective online ad campaign. We will cover everything from defining your goals and audience to crafting compelling ad copy and optimizing your campaigns.

By the end of this module, you will have a strong understanding of online advertising and PPC, equipping you with the knowledge and skills to create effective ad campaigns that drive results for your business.

Let’s get started!


  • Sam Talissa

    Sam Talissa is a renowned expert in the fields of digital marketing and strategic planning. With an illustrious career spanning over two decades, Sam has played pivotal roles in shaping the marketing strategies of several Fortune 500 companies, start-ups, and mid-sized organizations.Born and raised in San Francisco, Sam's passion for business and marketing was evident from an early age. He pursued this interest acadically, earning a Bachelor's degree in Business Administration from the University of California, Berkeley, followed by an MBA from Stanford University, with a specialization in Marketing.Upon graduation, Sam embarked on his professional journey, working with various technology giants in Silicon Valley. His innovative approach to digital marketing and keen understanding of consumer behavior quickly distinguished him in the industry.After a decade in the corporate world, Sam transitioned into consulting, leveraging his expertise to help businesses navigate the complexities of the digital marketing landscape. His holistic approach encompasses everything from content creation and SEO optimization to analytics and conversion rate optimization.In 2020, Sam took on the role of an author, publishing his first book titled "Navigating the Digital Seas: A Comprehensive Guide to Digital Marketing". The book has since become a go-to resource for aspiring digital marketers and business owners looking to amplify their online presence.Apart from his professional pursuits, Sam is an ardent supporter of financial literacy and often holds workshops and webinars to educate people about the importance of managing personal finances.In his spare time, Sam enjoys exploring the hiking trails of California with his golden retriever, Max, and experimenting with gourmet cooking. Always eager to learn and grow, Sam embodies the spirit of continuous improvement, both personally and professionally.

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